Advertisements appear everywhere in modern society. When you walk along the streets, you can see large billboards with beautiful girls smiling at you. You read newspapers, and you find half of the pages covered with ads. Turn on the TV set and you will see ads again. Whether you like it or not ads are pouring into your life every moment.
These days advertisers devise hundreds of competitions which will enable us to win huge sums of money. They not only offer samples, but free cars, free houses, and free trip abroad as well. They have discovered that all of us love to get something for nothing. Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.
But not all advertisements are trustworthy. Certain advertised products turn out to be deceitful, or fail to live up to what is advertised. Some advertisements tempt consumers to spend money and buy things they don’t really need. So the consumers’ own sound judgments are necessary and essential.
广告
在现代社会里广告到处可见。当你走在大街上，你看到大的广告招贴板上画着的漂亮小姐向你微笑；读报时，你发现一半的板面都是广告；打开电视机，你还会看到广告。不管你喜欢不喜欢，广告每时每刻都在涌入你的生活。
现在登广告的人还想出几百种使我们赢得巨款的比赛。不但提供免费样品，而且提供免费汽车，免费住房乃至免费出国旅游。他们发现我们所有的人都喜欢不出钱而得到东西。无线电和电视机已经使登广告的人有可能利用这种办法来吸引千百万人的注意。
但是，并非所有的广告都真实可靠。某些广告产品证明是骗人的，或者说产品与广告不符。有些广告诱惑消费者花钱买那些他们并不真正需要的东西。因此，消费者自己的正确判断才是必要的和基本的。
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